Accentuation of the colour to increase the appetite of potential buyers !

Did you know that? More than 80% of our sensations are mediated by sight. Knowing how to harness the full potential of light to create a unique sensory identity for your brand is the key to producing a memorable customer experience.

The highlighting of your products is a staging process in which lighting plays a key role. In addition to emphasising the quality of a product, the lighting atmosphere helps to attract the eye and increase the pleasure of buying, which has a direct impact on the volume of sales.

Warm tones will bring out the gold and crispness of a freshly baked loaf of bread, while a subtle blue light will recall the freshness of the sea air. Non-consumable items such as clothing or furniture will also benefit from accent lighting to ensure bright, natural colours.

LED lighting solutions are particularly well suited to this type of use thanks to a CRI similar to those used in museums (Colour Rendering Index, greater than 90 out of a maximum of 100). Since they generate only very low levels of IR and UV radiation despite the intensity of the light beam, they can be left on day and night without the risk of tarnishing your products or weighing on your electricity bill. Discreet and attractive, efficient and economical, the recessed spotlight is the partner everyone secretly dreams of.

Filters to boost the colour

Bakery filter to enhance the crispness of bakery products

In order to make your products more effective, we have developed a range of products that boost the desired colours: 

  • BAKERY : filters specially designed for bakery and pastry.
    It allows to accentuate the warm tone of the exposed products for a crispy and golden effect! 
     
  • MEAT : filters designed for the butchery and retail sectors.
    It accentuates the red tones of meat or textiles to reproduce a bloodier and fresher colour!