Studies have shown that light plays a key role in capturing the attention of customers. The right lighting can create visual pathways within your retail space and guide potential buyers to the products you want to showcase.
To effectively light your...
Studies have shown that light plays a key role in capturing the attention of customers. The right lighting can create visual pathways within your retail space and guide potential buyers to the products you want to showcase.
To effectively light your products and make them stand out, there are rules to follow, whether it's for window display or in-store. Here are some solutions:
Use direct light beams to highlight a specific product.
Avoid lighting all windows in the same way: play with the light points to create an attractive visual effect.
Warm lights are ideal for creating an intimate and relaxing atmosphere, which is perfect for women's and children's clothing shops, as well as body care shops.
Cool lights convey a sense of professionalism and energy, and are particularly suited to electronics, optical, repair, hardware and pharmacy shops.
If you need advice on the design of your sales area and the appropriate lighting, please contact us. We have the solutions to help you create an attractive lighting atmosphere and highlight your products, to maximise your commercial success.
